SELECTED WORK / KÖLN
Hair College.
A connected presence — from the website to patient information.
01 / MY ROLE
From idea to publication.
Since September 2025, I have worked as a Social Media Manager at Hair College in Cologne. My responsibilities include content planning, photo and video production, hooks and scripts, design, publishing and analysis of content performance. I maintain and develop website content and contribute to Google Ads and online marketing. The work shown also includes web design, SEO and printed patient information.
Website & SEO
Design and development of the website, including service pages, pricing, contact forms and information before and after treatment. Alongside search engine optimisation and analysis of search performance. Rebuilt with WordPress; the home page is custom-coded for fast loading. Live since September 2025.
Social media & video
A consistent presence, also in print.
The presentation folder, business card and clinic poster carry the visual design into materials used in person.
Patient information as a visual system.
The seven-page guide organises information before and after treatment using illustrations and a clear hierarchy. A QR link leads to the video guides on the website. These examples show my design work on patient communication.
Poster design for the clinic.
Selected layouts show image composition, typography and a consistent approach to clinic communication. The before-and-after motifs are examples of my design work, not metrics of my marketing performance.
More print work: hygiene poster
NEXT PROJECT
Mauritius-Apotheke ↗